Capability Maturity Model® for Business Development (BD-CMM)

Capability Maturity Model® for Business Development (BD-CMM)

The BD-CMM is designed to guide Business Development (BD) organisations in selecting high-priority improvement actions based on the maturity of their current practices.  Its benefit is in narrowing the scope of improvement activities to those key practices that provide the most effective way to improve the organisation’s current BD performance. BD-CMM creates a vision of excellence capable of guiding major process improvement in BD. It provides its users with a framework, path, and guide for achieving dramatic process improvements in their organisations.                                                                                 Capability Maturity Model® for Business Development (BD-CMM) Image content based on the public copy of the Capability Maturity Model® for Business Development  which can be found at the following address http://www.bd-institute.org/publications.html. Users report: • Enhanced effectiveness and efficiency. • Improved predictability. • More accurate projections of revenue. • Increased control. • More precise understanding of business development costs. • Improved management visibility into business development. The model’s scope encompasses the full BD life cycle and organizational components, including marketing, sales, sales account management, proposal development, and others engaged in the BD enterprise. The model acknowledges the interdependence of all the different components and that success is dependent on teamwork. Using the BD-CMM allows organisations to work towards developing increasing maturity levels in a step-by-step manner, as indicated in this table. The attainment of higher levels of maturity leads to excellence and sustained competitive advantage. By concentrating on a focused set of practices and working aggressively to implement them, organisations can make lasting gains in their performance and competitiveness. Footnote: Levels 1 and 2 represent immature capability. Level 3 represents mature capability. Levels 4 and 5 represent advanced capability. Most companies are found to be at level 1 or 2 when subjected to a BD-CMM appraisal, which often comes as both a surprise and an incentive to introduce structured improvements to improve their maturity level.